 |
|
|
|
|
|
|
|
Common mistakes on search engine marketing
A little study on Dutch E-commerce sites shows that most of Dutch E-commerce sites do not have enough knowledge about search engine marketing. Most of them outsource their search engine marketing to so called SEO companies. Those SEO often utilize a kind of practice which may actually hurt the company in terms of search engine marketing. I list some common misunderstandings about search engine here.
1) I need to use page cloaking to be able to get top
Most of people think that search engine marketing is a technical work. They need to use technique like cloaking to be able to get top on Search engine. Almost all Dutch SEO companies offer page cloaking service.
This is a very common misunderstanding. The best practice of search engine marketing is to stop looking at your position on search engine, but try to build a user friendly site first. If you have a site which happys your visitors, search engine bot will follow by itself. What search engines do is they try to offer users the best site/page which related to their search query.
However, this does not means that you do not need to look the technique search engine used. There are some basic guide lines you have to follow in order to build a user friendly and search engine friendly site. Please see our article how to get top on search engine for those guide lines.
2) Register keyword domains will be helpful for your search engine ranking
Quite the contrast, register keyword domains may leads to a permanent block from search engine.
It is right to say that keyword in your domain may be a little helpful for your ranking. Another benefit of keyword domains is SE like Google put more weight on keywords found at homepage. Keyword domains mean that you have more home pages, which can be used to boost more keywords.
However, keyword domain is against terms of service from search engines. Search engine will remove the entire site when it is found to be a keyword domain. Search engines are improving their technique to find out keyword domains.
3) Optimizing your site for the wrong keywords
The first step in any search engine optimization campaign is to choose the keywords for which you should optimize your site. You need to choose a keyword which more people are searching for instead of simply a keyword in your mind.
There are two factors to determine the quality of one keyword. A) how many people are searching for that keyword. This determines the traffic this keyword can bring. B) how many web pages are competing for this keyword. and what are the quality of those pages? This determines how much effort you need to do to get top on this keyword.
4) Using some techniques which are very bad for search engines
Many web designer like to use techniques such as Flash, frame to build the site. Those techniques are nice to use but horrible for search engine. Search engines can not understand Flash. Search engines have problem in indexing frame page correctly. Please see our articles index for more information about Flash and frame.
5) Using Hidden Text
Hidden text is text with the same color as the background color of your page. For example, if the background color of your page is white and you have added some white text to that page; that is considered as hidden text.
Webmasters use hidden text to enable search engine to see the keyword they want. However, search engines see identify hidden text very easily and panelize the site or page for it.
back
|
|
|
|
|
|
|
|
|
